Is the Exit from PC a Self-Goal for PlayStation? Here’s Why It Risks Losing a Huge Market
Sony's new strategy involves abandoning the PC to focus on the PlayStation ecosystem, with single-player games developed by the company staying on consoles. As highlighted by a report from Alinea Insights, this choice risks translating into a complete abandonment of China for Sony. The Chinese market is closely linked to PCs when it comes to gaming. The decision not to release some titles on PC could therefore become a true self-goal for the Japanese company, which aims to counter Steam and protect its business, which secures significant commissions on the sale of PS5 games.
A Controversial Choice
Sony's single-player games for PC have achieved great success in China. Take the case of Death Stranding 2, where China accounted for about 42% of the overall PC sales of the game. By not releasing single-player games on PC, Sony will have to face the loss of the Chinese market, where consoles like the PS5 have not made much impact. This loss is, in any case, exclusively linked to single-player games, as live services will continue to be launched on PC and will remain accessible to Chinese gamers.
Sony's new strategy is bound to spark discussion, marking a turning point for the company, especially compared to the policies adopted in recent years. We will have to see if this choice proves to be correct or if we will witness a change in direction.