The Average Selling Price of Smartphones Will Hit a Record Increase in 2026

The average selling price of smartphones is significantly rising and will reach a record value in 2026. This is an evident trend closely linked to the memory crisis that is causing an increase in the cost of components. This confirmation comes from a new report by Omdia. It is worth noting that the first quarter of 2026 was positive for the market.

Average Prices Rise

According to Omdia's forecasts, smartphone shipments in 2026 will decrease by 12.2%. Meanwhile, however, the average selling price (ASP) of smartphones will see a remarkable jump, with a 21% increase, going from $467 in 2025 to a staggering $565. This represents an absolute record for the industry and also a response from manufacturers who are countering the rising cost of memory by increasing prices and focusing, above all, on the high-end market. According to Omdia, the average prices of DRAM and NAND flash memory have increased by over 80% on a quarterly basis in the first quarter of 2026.

Omdia anticipates a sharp decline in demand in emerging markets such as Africa, the Middle East, and Latin America, while developed markets, where premium products are widely available, will be more resilient. It is noteworthy that almost all brands have raised their prices except for Apple, which, however, has confirmed an imminent price increase.

Jusy Hong, Senior Research Manager at Omdia, emphasized: "Some manufacturers are gaining a competitive edge by increasing component inventories to minimize the impact of future price increases. Once the prices of DRAM and NAND stabilize and reach a new level, the market is expected to enter a stabilization phase, where attention will again shift to other strategic priorities. This transition is expected in the second half of 2027."