The Price Cut of Game Pass Begins to Yield Initial Results: Has the Xbox Comeback Started?

One of the first measures of the new direction for Xbox was the price cut of Game Pass, coinciding with the removal of future Call of Duty titles from the list of available games in the catalog. This decision led to a reduction of 6 euros per month for the Ultimate version and 2 euros per month for the PC version.

According to Asha Sharma, recently appointed CEO of the Xbox division, the price cut appears to be starting to produce initial positive results. Sharma's statement is not an official declaration but rather a communication she included in an internal email, viewed by the magazine The Verge.

A Winning Choice?

There are no additional numbers to support this claim. However, information that has surfaced suggests that subscriptions to Game Pass are increasing and that there are also improvements concerning retention, meaning the Game Pass’s ability to motivate users to renew their subscriptions.

In addition to the rebranding (from Xbox to XBOX), Microsoft's gaming division, according to Asha Sharma, will need to work very hard and make difficult choices to achieve the set goals.

While awaiting more details and official numbers, a clear picture emerges from the email sent by the new CEO. The first step of a growth program has been made. The Game Pass with a lower price is starting to yield positive effects.

Upcoming projects for the future of Xbox should emerge soon. It is worth noting that the new Xbox Game Showcase is scheduled.