The new iPhone 18 Pro may be more expensive, also due to the camera

The new iPhone 18 Pro and Pro Max

The new iPhone 18 Pro and Pro Max will debut next September, and for Apple, it will be very difficult to continue marketing its smartphones without raising prices. The new models are expected to feature several innovations and, more generally, the cost of components is expected to be significantly higher. We recall that some rumors from the last few weeks have anticipated an aggressive strategy from Apple, which is trying to avoid increasing the price of its smartphones.

The camera will cost more

The upcoming iPhone Pros will have a main camera with a variable aperture system, which will also be one of the main innovations of the new generation of smartphones from the Cupertino company. According to a new report, this system will result in a 50% increase in the cost of this component.

Apple is already dealing with other price increases. Due to the memory crisis, the RAM modules and storage memory are becoming much more expensive for the company, which must also face the rise in unit costs for the chip, with the A20 Pro being produced using TSMC's new 2nm manufacturing process (more expensive than the 3nm node).

The sum of all these factors could lead Apple to adjust its prices, increasing the cost of the new iPhone 18 Pro and Pro Max compared to the list price of the 17 series. More details in this regard should emerge over the next few weeks. The debut is scheduled for next September.