Samsung QLED Q7F4 vs LG QNED70: which 4K Smart TV 43'' to choose for under €300?

On the market for 43-inch 4K televisions under €300,

Samsung QE43Q7F4AUXZT and LG 43QNED70A6A compete with very different technical characteristics despite having almost identical prices: €294 for Samsung, €291 for LG. The choice depends on specific priorities: HDR image quality, gaming, operating system, or audio.

• Samsung QLED 4K Vision AI Smart TV 43'' QE43Q7F4AUXZT
  QLED 4K, Q4 Processor, 100% Color Volume with Quantum Dot, Motion Xcelerator, OTS Lite & Adaptive Sound, SlimLook Design, 2025
  Price: €469.00 - Discounted Price: €294.00
  Buy now

Samsung QE43Q7F4AUXZT features a QLED panel with Edge LED backlighting and Quantum Dot technology that ensures 100% DCI P3 color volume coverage. The processor is the Q4 AI Gen2 (NQ4), capable of real-time 4K upscaling with AI functions like Click to Search and AI Mode for automatic image and audio optimization.

• LG QNED AI QNED70 Smart TV 43 inches 4K
  Processor
  Price: €349.00 - Discounted Price: €291.00
  Buy now

LG 43QNED70A6A, on the other hand, uses QNED (Quantum NanoCell Emitting Diode) technology with Direct LED backlighting, which is not too different from the technology used in the Samsung we are discussing here. The processor is the α7 Gen8 AI, more advanced in LG's hierarchy, with 85% DCI P3 coverage and 58% Rec. 2020. HDR support is limited to HDR10 and HLG, lacking HDR10+ and HDR10+ Adaptive, which are present on Samsung.

Regarding audio, both televisions have a 2.0 system at 20W (2x10W). The difference lies in the technologies: Samsung integrates OTS Lite (Object Tracking Sound Lite) for synchronized 3D surround audio, Q-Symphony for integration with Samsung soundbars, and Adaptive Sound. LG supports Dolby Atmos in addition to Dolby Digital Plus, which is also present on Samsung, a relevant feature for those watching streaming content with advanced audio tracks.

As for the operating system, Samsung operates on Tizen One UI, while LG runs on webOS 25 with AI Pointer Remote Control, a pointer remote that many users consider one of the strengths of the LG ecosystem. Both support Alexa and Google Assistant. On the connectivity front, Samsung has the advantage of Bluetooth 5.3 against LG's 5.0.

Samsung is thinner without a stand (2.57 cm depth compared to LG's 6.79 cm), with a SlimLook design that makes it ideal for wall mounting. LG is lighter: 7.5 kg without a stand compared to Samsung's 8.4 kg. Power consumption is almost identical: 53W typical for Samsung and 54W for LG, with both in Energy Class G. But ultimately, they are two similar TVs, both currently at great prices.