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Yao Ming made history in basketball as the first international player to be selected number 1 in the NBA draft and had a remarkable career. An eight-time All-Star and a member of both the Naismith Memorial Basketball Hall of Fame and the FIBA Hall of Fame, this giant of sport chose to commit to social issues after retiring.
NIO therefore thought that his profile was perfect to popularize the company's claim "dare to think and act," and offered Yao the role of Chief Experience Officer for the new ES9 model.
The official launch of the vehicle will take place today, and immediately after the presentation, Chinese customers will be able to confirm their pre-orders, securing the expected discount on a high-end car that doesn't come cheap: almost $78,000.

From NBA Basketball to Automotive, Yao Ming is the New Chief Experience Officer for the NIO ES9