TikTok Prepares Ad-Free Version: Here's How Much It Will Cost

TikTok Without Ads Will Soon Be a Reality

TikTok without ads will soon become a reality, but only by activating a monthly subscription that will eliminate advertisements. The social media platform is set to introduce this system in the United Kingdom, and in the future, it may replicate the project in Europe as well. The mechanism behind the new service will be simple and easily accessible for users.

TikTok Subscription?

Adult users will be able to activate TikTok in a "premium" version with a subscription costing £3.99 per month. With this subscription, it will be possible to remove ads from the feed. Additionally, the data of subscribing users will not be used for advertising purposes. This system will represent a new source of income for TikTok, which is also focusing on AI for moderation.

This mechanism is not new among social networks. It is, in fact, a "pay or consent" system that allows users to choose between an ad-free social platform, but with a monthly subscription, and a social platform with ads and the use of user data for personalized advertising. It is a project similar to what Meta has done with its social platforms.

At the moment, there is no information regarding the launch in Europe (where the price might be around €4.99 per month, we assume), while the debut in the United Kingdom is expected in the coming months. It is highly likely, in any case, that TikTok will opt to launch the service in other markets in the near future. The one in the United Kingdom will be a real test.