Dua Lipa Sues Samsung, Seeks 15 Million Dollars: Her Image Used Without Authorization

Dua Lipa has initiated legal action against Samsung, accusing the South Korean manufacturer of using her image in a commercial campaign dedicated to televisions without authorization or financial compensation. The lawsuit, filed in the United States, demands at least 15 million dollars in damages in addition to any profits obtained by the company from the contested use of the photograph.

According to the legal documentation, the singer's face reportedly appeared starting in early 2025 on packaging, promotional materials, and boxes intended for the global distribution of Samsung TVs. The image used is said to have been taken backstage at the Austin City Limits Festival in 2024, and according to the accusations, the photographic rights belong directly to the British artist.

The complaint claims that the use of the photograph would have led consumers to believe that there was an official partnership or commercial endorsement between Dua Lipa and Samsung. The case also references several comments posted on social networks by users who stated that they considered purchasing the televisions after seeing the singer's image on the product packaging.

The artist's lawyers accuse Samsung of copyright infringement, unauthorized exploitation of public image, and false commercial association. The lawsuit also invokes certain U.S. regulations, including provisions related to California's right of publicity and the Lanham Act, often used in disputes over the improper use of public figures' identities in advertising contexts.

According to the singer's account, Samsung was informed of the issue back in June 2025. However, the company allegedly continued to market the involved products, keeping the contested promotional material unchanged. In the court filings, the company's response is described as "detached and superficial." For now, neither Samsung nor representatives of the singer have released official comments on the matter.