Netflix, important news for the mobile app: a vertical video feed in social style is coming

Netflix is preparing to launch a significant update to its mobile app, marking a major change in how users discover and consume content. The new design, set to debut at the end of April, will introduce a vertical video feed that closely resembles the experience offered by the most popular social platforms.

The company's stated goal is to make the app more intuitive and engaging, adapting to the new habits of content consumption. According to the letter to shareholders about the first quarter of 2026, the boundaries between entertainment on TV and mobile devices are becoming increasingly blurred. In particular, Netflix highlighted how video podcasts and short content are achieving particularly relevant results on smartphones.

The new vertical feed will allow users to quickly scroll through clips from movies and TV shows available on the platform. From these previews, it will be possible to jump directly to full content viewing, creating an immediate link between discovery and consumption. This strategy aims to reduce the time needed to find something to watch, enhancing the overall experience.

The evolution of Netflix: here are more details

This change is part of a broader evolution of the service. Last year, Netflix introduced a significant update for its TV app, renewing the interface and improving navigation. The mobile redesign thus represents another step towards a more coherent and modern ecosystem.

Co-CEO Greg Peters had anticipated this direction back in January, emphasizing the need to rethink the mobile interface to support the company’s future growth. The introduction of the vertical feed confirms this vision, bringing Netflix closer to consumption models typical of social media, where immediacy and personalization play a central role.

This choice also reflects a broader change in the digital entertainment sector. Users, especially younger ones, are increasingly accustomed to short and easily accessible content consumed on the go. By integrating these dynamics into its platform, Netflix aims to remain competitive in an ever-evolving market.