LG TV 2026: the W6 at 9.9 mm is cable-free, the G6 is the brightest ever
LG OLED evo W6
The LG OLED evo W6 is the thinnest TV ever produced by LG: just 9.9 mm thick, with a single physical cable (power), while everything else is transmitted wirelessly. We were able to take a close look (along with other models) during a first contact with LG's 2026 TV range at the Milan showroom, ahead of the actual market launch expected by the end of April.
This isn't LG's first attempt with the Wallpaper form factor (we have to go back to 2017 when the W7 used a similar approach), but back then it involved a panel bonded to a soundbar hidden in the baseboard. This time, the solution, announced during CES in Las Vegas, is structurally different: a redesigned Zero Connect Box, more compact than its predecessor and with four HDMI inputs instead of three, communicating with the television on a dedicated frequency of 60 GHz, with a declared bandwidth of 15 Gbps and latency under 4 milliseconds. These specs translate, in practical experience, into support for dual certification of NVIDIA G-Sync and AMD FreeSync Premium, representing a milestone for a wireless transmission television.
The new generation Zero Connect Box...
...compared to its previous generation.
To achieve such a thin profile, LG had to redesign almost every internal component: the space taken up by the power system has been reduced by 50%, while the audio system's footprint shrank by 66%. The structural framework is made of multi-layer aluminum, and the wall mounting uses two spring-loaded side brackets that simplify installation compared to the solution used in the 2017 model. The result is a panel that behaves almost like a poster: it adheres to the wall, the power cable drops vertically, while the Zero Connect Box can be easily hidden in any furniture within ten meters. Upon initial power-up, the TV automatically detects the box's position and self-configures without manual intervention.
Hyper Radiant Color and the RGB Tandem 2.0 panel
In terms of image performance, the W6 shares the same technology as the G6. Both feature the Primary RGB Tandem 2.0 panel, a four-layer OLED structure produced by LG Display, capable of reaching up to 4,500 nits at peak brightness, with the same processing through the Alpha 11 AI Processor Gen3. LG groups this technological set under the name Hyper Radiant Color: not one single component, but a combination of an advanced panel, processor, and new anti-reflective treatment that theoretically produces a brightness increase of 3.9 times compared to the B6 at 10% APL, and about 20% compared to the G5, which already reached about 2,000 nits in real measurements.
However, it is worth noting that the presence of Hyper Radiant Color technology is not uniform across the entire range: on the G6, it is absent in the extreme sizes (97" and 48"): for the largest size, limitations concern the management of peak temperatures on a large surface, while on the 48", tighter pixel pitch makes it structurally more challenging to achieve the same levels of brightness. On the C6, the technology is available only on the 77" and 83" formats, with a declared brightness increase of 3.2 times compared to the B6, but without the anti-reflective treatment, which in the complete versions of the G6 reduces reflections by about 50% compared to a standard OLED surface. This is one of the most significant qualitative differences between the two series, measurable in high ambient lighting conditions.
Alpha 11 Gen3: three pipelines, 13 effective bits
The Alpha 11 AI Processor Gen3 is produced at 6 nm, an advancement from the previous process that translates into reduced power consumption and less heat dissipation. LG also describes it with the designation Dual AI Engine: two parallel processing pipelines, one focused on edge and subject management, and the other on background textures, working simultaneously. In numbers: NPU 5.6 times more efficient than the Alpha 9 mounted on the C5 2025, a 50% increase in CPU performance, and a 70% improved GPU. The chip is featured in the flagship W6 and G6 series, as well as across the entire C6 range. It is also found in Micro RGB TVs, which for the first time at LG receive the high-end chip instead of an LCD-specific processor.
The most significant news in image processing concerns depth: at 12 bits, with an additional bit dedicated to luminance, leading to a total of 13 effective bits. Until last year, the processing pipeline of previous-generation TVs operated at 10 bits. The practical implication is evident in the gradients and tone mapping for HDR content, with reduced banding in the delicate highlights.
The OLED range: four tiers
The structure of the 2026 OLED lineup consists of four models with a fairly clear hierarchy. The B6 is the entry-level model: new support design with vertical blade feet, upgraded panel, but no significant innovations technologically. It hosts the Alpha 8 Gen3 instead of the Alpha 11 and does not integrate Hyper Radiant Color. This is the product LG uses to cover the lower end of the OLED market without transferring the costs of premium innovations to the more price-sensitive segment.
The C6 is where most of the volumes will likely focus, based on previous market trends. As already mentioned, it includes the Alpha 11 Gen3 across all sizes (unlike previous years when the “frontier” chip was reserved for higher-end models) and brings Hyper Radiant technology to the 77" and 83" formats. All elements suggest a substantial upgrade compared to the previous C5, not just a simple incremental step. The G6 is the top of the traditional range: complete Hyper Radiant Color, anti-reflective treatment, and RGB Tandem 2.0 panel in sizes between 55" and 83". The W6 shares the same performance as the G6 in terms of the panel but is enclosed in a radically different form factor and adds the wireless component as an absolute differentiator.
The LCD side: Micro RGB in pole position
The 2026 LCD range features the flagship Micro RGB 96, available in sizes of 75, 85, and 100 inches. LG explicitly positions it against the high-brightness mini LED competition: a declared peak brightness of 4,000 nits, full certification on DCI-P3, BT.2020 and Adobe RGB, and the same Alpha 11 Gen3 Dual AI Engine, a first for an LG LCD. The declared differentiator compared to conventional mini LEDs lies in microcontrast and low-light performance, areas where local dimming LCD panels continue to chase OLED. The Mini RGB technology, on the other hand, covers the accessible LCD range from 50 to 86 inches, with the 50" size explicitly mentioned as a response to compact living spaces.
We had the chance to conduct a handful of very quick measurements on the 100-inch MRGB 96 model in a non-optimal environment like a showroom and with a pre-production model, so we consider them only indicative. Peak luminance, in HDR mode with the filmmaker profile, exceeds 3600 nits, with good color accuracy and a gamut triangle that approaches the boundaries of the BT.2020 color space.
The QNED range is divided into the 93 model with Precision Dimming Pro that offers more local dimming zones and higher contrast, and the 86 model as a mid-range option. Both maintain 100% color volume certification. The Nano Ultra HD, previously known as entry QNED in earlier lineups, mounts the Alpha 7 Gen9 and is positioned as a direct response to the pressure from Chinese brands in the entry segment: Hisense and TCL have significantly captured market share in this segment over the last two years.
The Italian market: average prices and competitive pressure
LG describes a scenario that is more structural than contingent. In the Italian OLED market, the manufacturer occupies the position of leader, while the mini LED segment, despite showing significant spread, remains under increasing competitive pressure, particularly from Chinese brands, with the Korean brand aiming to carve out important positions.
The most delicate aspect concerns economic positioning: the average price in the Italian TV market remains significantly lower than in the European context. A difference that, according to LG, reflects both a demand more oriented toward smaller screen sizes and a progressive flattening of prices over time. LG responds to this dynamic by concentrating investments on the G6 and W6 OLED series, which have been growing in recent years, and maintaining a diversified offering, as seen, that covers from entry-level models to premium proposals to meet all market needs.
The price lists for the Italian market are still being defined, but Raffaele Cinquegrana, Product Manager of LG Electronics Italy, has informed us that the company intends to maintain launch prices aligned with those of the 2025 TV range. No price increases are expected, therefore, despite pressures on component and logistics costs, with production concentrated in Poland and transport predominantly by road. The first OLED models are expected between the end of April and the beginning of May; the W6 will arrive later, between June and July.