Netflix Confirms Use of Artificial Intelligence in About 300 Productions by 2026

Netflix continues to expand the use of generative artificial intelligence within its productions, confirming that this technology is now an integral part of its workflows. In the letter to shareholders published during the announcement of the financial results for the second quarter, the company stated that in 2026, AI-based tools will be employed in about 300 titles.

The company specifies that the highest concentration of these applications is in the post-production phase, an area where generative technologies are leveraged to carry out complex operations and to speed up certain stages of the processing. According to Netflix, these tools allow for high-quality results in faster times and at lower costs compared to traditional methods.

Among the projects cited as examples are Glory, produced in India, Brasil 70: A Saga do Tri, from Brazil, and The American Experiment, developed in the United States. In all three cases, artificial intelligence has been used to create particularly elaborate sequences, demonstrating how this technology can also be employed in very different productions.

Netflix, Artificial Intelligence, and a Debate That Shows No Signs of Settling

Netflix's interest in artificial intelligence is not a novelty. Back in 2025, the use of generative tools had already been confirmed for at least one original production. Since then, the platform has continued to invest in the sector through targeted acquisitions and the creation of new specialized studios, progressively strengthening its strategy.

In communication to investors, Netflix reiterates that the use of generative AI allows for the improvement of production processes' efficiency without sacrificing the final quality of the works. The stated goal is to make production faster and economically sustainable.

At the same time, it is noted that these tools are not completely autonomous. Content generated by artificial intelligence still requires input from experienced professionals who are tasked with ensuring that the resulting work is consistent with the rest of the film or television series. Hence, the debate over the use of artificial intelligence in the audiovisual sector remains open.