Google Pixel 11: the first teaser confirms the name, date, and... glowing lights

Google has published a very short video on the homepage of its store dedicated to Pixel 11, the family of smartphones that the company will officially present on August 12 in New York during the Made by Google event. This is the first time that Google explicitly confirms the name of the device, which until now has only circulated through rumors.

The images show the edges of two samples in a gold color, a reflective hue that the manufacturer seems to want to bring back after years of absence from the Pixel catalog. The most interesting detail, however, concerns the camera bar: where the flash is usually located, there appears a light that changes color smoothly.

This is Pixel Glow, the feature most eagerly anticipated by rumors in recent weeks. Google has not yet clarified the exact functionality, but the voices gathered so far describe it as a light notification system capable of reacting to the charging status and interactions with the Gemini assistant.

Pre-orders for Google's new Pixel 11 will start on August 12.

The Made by Google event on August 12 is scheduled for 6 PM East Coast time (which is midnight between August 12 and 13 for us) and, according to the note released by Google, will cover the software front with Gemini as well as the entire new range of Pixel devices. Pre-orders for Pixel 11 will begin on the same day as the launch.

Those in the United States who sign up with a Google account for the store's newsletter between July 15 and August 7 will receive a dedicated promotional code on August 12, usable until August 27 included. This mechanism serves more to gather subscriptions than to guarantee substantial discounts, but it confirms how much Google aims to build anticipation around the launch.

Many questions remain about the new "killer" feature of Google's flagships: will Pixel Glow be customizable, for instance with different colors assigned to specific apps or contacts, or will it be limited to a generic notification and charging function? The video released by Google, although suggestive, does not resolve the doubt: the LED lights up, but the manufacturer has yet to explain what truly determines the colors displayed.