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TechnologyJul 12, 2026· 1 min read

Apple Reduces iPhone 17 Production: Memory Crisis Takes Effect

The memory crisis (for now) has not led to an increase in the retail price of iPhones. However, a new report reveals Apple's decision to cut the production of the iPhone 17, one of the best sellers in recent months. This is a very particular decision that anticipates a potential drop in sales in the coming months, with Apple, remember, set to launch the iPhone 18 only in the early months of 2027. This news is not entirely new: as early as July, a report anticipated Apple's intention to reduce iPhone 17 production.

Production Cut for iPhone 17

According to information leaked online, Apple has reportedly reduced iPhone 17 production by 33% on some assembly lines. This cut is higher than expected (15%), clarifying the company's desire to produce fewer iPhone 17 units than previously planned (the 33% cut refers, as mentioned, only to some lines and not to the entire production).

The issue lies in the rising costs of components (RAM and storage memories are expected to cost Apple double today), which will translate into a potential increase in the smartphone's price, possibly impacting the company's overall shipments.

It's worth noting that the retail price of the iPhone 17 is set at 979 euros, but the actual street price has been much lower for several months now. In the near future, however, prices may rise for the street price, while the retail price may remain unchanged.