Sony Confirms the Use of Generative AI in PlayStation Games for Voices and Temporary Assets
Sony has confirmed the use of generative artificial intelligence tools in the development of PlayStation games, explaining that these technologies are employed to simplify repetitive tasks and speed up production processes, aiming for higher quality results.
According to the company in a recent Q&A session, the use of AI also involves the creation of "synthetic assets", including voices and artificially generated artistic content. These elements are primarily used as temporary materials in the early stages of development, replacing final resources while the project is still evolving.
Sony emphasized that this choice does not mainly arise from the need to reduce costs, but rather from the desire to accelerate iterations and improve the efficiency of creative work. The company highlighted how the technology is used to support developers, allowing them to focus on the more artistic and complex aspects of production.
PlayStation and the Use of Generative AI
The statement reaffirms that artificial intelligence has long been integrated into internal development processes and that its role is growing in contributing to creating more immersive gaming experiences, with characters and worlds enriched by these technologies.
At the same time, Sony is experimenting with more advanced AI-based initiatives while maintaining realistic expectations about immediate benefits. The company believes these activities can help maintain a leadership position in the industry, both in development and in future player experiences. The use of artificial intelligence was previously anticipated by Sony Group CEO Hiroki Totoki, who described these tools as a support to creativity rather than a replacement for human work.
Hideaki Nishino, CEO of Sony Interactive Entertainment, also provided further details on the use of AI, citing applications in areas such as quality control, 3D modeling, and animations. Among the tools mentioned is "Mockingbird", used to generate facial animations from performance capture data. Some internal studios like Naughty Dog and San Diego Studio are already leveraging these technologies.