Tidal Against Music Created with Artificial Intelligence: No Total Ban, But Stops Payments

Tidal has announced a new policy dedicated to music made with artificial intelligence tools, choosing not to completely eliminate this type of content from the platform. The company's stated goal is to protect real artists and provide listeners with more information about the origin of the tracks. Starting July 15, Tidal will begin marking songs that it recognizes as entirely generated by artificial intelligence with a special icon.

However, the platform has already introduced an important change: from today, these contents will no longer be able to generate revenue through the royalty system. According to Tidal, payments should be directed to original works created directly by people who have written, produced, and performed the music. For this reason, the company has stated that it will not voluntarily allocate payments to tracks identified as fully produced via AI.

The company has not explained what technologies it will use to identify artificially generated music. However, the new policy specifies that, with the improvement of detection tools, in the future the system may extend to content considered largely created with artificial intelligence. Tidal has also emphasized that the task of recognizing this content should not fall solely on the platform. The company intends to ask music distributors to correctly label tracks made with AI systems before publication.

Tidal and AI: Further Details Available

Starting in July, Tidal will also intervene against artificial music linked to activities deemed unfair. The platform will be able to remove or block AI-generated content used to mislead users, impersonate real artists without authorization, exploit names or identities, or disrupt the normal functioning of the service through excessive uploads or abnormal streaming behaviors.

This decision comes as other music services are also facing the growth of artificially created content. Spotify has introduced a verification system for some artists recognized as real people, assigning a dedicated symbol to confirmed profiles. Accounts that primarily publish AI-generated music cannot obtain this certification.

Deezer has also developed tools to identify completely artificial tracks uploaded to the platform, aiming to limit their visibility. The service has also created an online tool that allows users to analyze playlists from other platforms to identify any tracks generated through artificial intelligence.