Ferrari Luce: the first electric model from the Prancing Horse that receives criticism is already SOLD OUT in China

The presentation of the new Ferrari Luce, the first fully electric sedan in the history of Maranello, sparked a heated debate since its debut last May. The model, which also marks the first collaboration with former Apple designer Jony Ive, has been criticized online for an aesthetic considered too subdued and far from the brand's DNA.

The initial negative reactions even had a short-term financial impact, with Ferrari's stock dropping over 6% in a single day. In response to the tensions following the launch, the company subsequently reorganized its marketing and sales area, with the departure of Chief Marketing Officer Enrico Galliera and the appointment of Massimiliano Di Silvestre.

Despite the seemingly unfavorable climate, market data tells a different story, at least in certain geographical areas. In China, all 88 allocated units of the Ferrari Luce - priced at around 3.988 million yuan (approximately $586,000) - reportedly sold out immediately, according to local automotive industry sources.

The rapid depletion of availability in China is interpreted by observers and company executives as a signal of strong demand for the new model, regardless of the online criticism. This perspective supports the position of Ferrari's CEO, who stated that overall orders for the vehicle are on the rise.

Meanwhile, rumors have spread that some dealers have linked access to the Luce with the possibility of purchasing even more exclusive models from the brand. Such speculation, circulated both financially and in the media, has been firmly rejected by management, which reiterated that the model was designed for a distinct target compared to the more extreme vehicles in the lineup.

Thus, there remains a two-tone picture: on one side, strong media exposure and criticism related to the model’s stylistic and electric positioning; on the other, a concrete demand that, at least in key markets like China, already appears to be fully saturated.