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TechnologyJun 23, 2026· 2 min read

NVIDIA Focuses on AI Data Centers with Liquid Cooling: The New Rubin Design Promises Nearly Zero Water Consumption

NVIDIA is focusing on a new design for data centers dedicated to artificial intelligence, aiming to dramatically reduce the water consumption used in cooling systems. The company claims that the reference design of the Rubin generation, based on completely liquid cooling, can bring water usage to levels close to zero.

The issue of consumption in large data centers has become increasingly relevant, especially with the rise of artificial intelligence, which requires very powerful infrastructures but also large amounts of energy and resources to operate. NVIDIA has thus presented the new approach as a possible solution to improve the efficiency of systems intended for AI workloads.

According to the company, one of the main advantages comes from exclusively using liquid cooling and the ability to operate servers at higher temperatures than traditional standards. The systems of the new architecture can reach up to 45 degrees Celsius, allowing for more efficient heat management.

Further Details on NVIDIA's New AI Data Center Project

The principle behind the project consists of capturing heat directly from the chips through high-temperature liquid circuits. The heat is then transferred to external systems capable of dissipating it by better utilizing environmental conditions, offering greater flexibility compared to traditional air-based methods.

NVIDIA claims that this solution could reduce water consumption from approximately 2.6 million gallons per megawatt per year of conventional systems with cooling towers to an almost negligible value, potentially achieving a 100% reduction according to the company.

However, the new system does not eliminate all the issues related to data centers for artificial intelligence. Questions remain regarding the environmental impact of constructing the facilities and the large amount of energy needed to power these plants. Furthermore, details on the construction costs of a completely liquid-cooled data center compared to more traditional air-based solutions have not been provided.