Xiaomi Could Bring Its Pro and Pro Max to Europe: Would They Become the Brand's Best-Sellers?

Xiaomi is working on new smartphones from the 18 series that will make up the high-end of the brand starting next September. The Xiaomi 18 Pro and Pro Max are also on the way.

Considering the current generation, the Pro and Pro Max models did not arrive in Europe, with Xiaomi choosing to bring only the Xiaomi 17 and the camera phone Xiaomi 17 Ultra to our market. Here’s what Xiaomi might decide for the new series:

A New Strategy?

At the moment, Xiaomi has not provided any updates regarding the future of its Xiaomi 18 range. According to tech blogger Kartikey Singh, the Pro and Pro Max variants have what it takes to become the most popular Xiaomi flagship if launched in Europe. The blogger described the future strategy for the Xiaomi 18 series as "really interesting" but did not add any details.

The question remains open. The new Xiaomi 18 Pro and Pro Max, which will have the display integrated into the back casing, could indeed arrive in Europe, carving out a leading space in the market and reshaping the brand's offering for the high-end segment. More details should be forthcoming soon.

Let’s remember that Xiaomi will present its new smartphones from the 18 series only in September-October and only for the versions destined for the Chinese market. The global launch is postponed to late 2026 or early 2027. We will see what the company's next moves will be.