Reno16 Series Official: OPPO Announces K-pop Band BABYMONSTER as Ambassador

OPPO has announced the official debut of the new Reno16 Series smartphones in the Italian market starting from July 1, 2026. In the same official communication, the company presented its global collaboration with the K-pop music band BABYMONSTER, which will formally serve as the Reno Ambassador. The manufacturer has planned this move to capture a new generation of users, focusing on elements closely related to personal expression and enhancing individual creativity.

The aesthetics of the new line focus on an unprecedented stylistic solution called 3D Pop Planet Design. This specific graphic approach draws direct inspiration from cosmic imagery and aims to consider each individual as a vibrant "little planet" characterized by a bold and distinctive aesthetic. The technical features of the phones aim to combine this visual impact with a wide range of photographic experiences and creative solutions, all managed and enhanced through specific tools based on AI.

Details on the "Testa e Resta" Promotion and Global Brand Development

The evolution of the range seeks to blend powerful technologies with the individuality of consumers. Ling LIU, Overseas CMO of OPPO, highlighted how the new series fully expresses this business vision through the combination of characteristic design language and creative options powered by neural computing systems. The choice of the female musical group fits into the same chapter of the global journey, leveraging the engaging energy and deep connection that the artists have with younger audiences, deemed in line with the spirit of the series.

To support the commercial introduction phase, the company has devised a specific promotional campaign named "Testa e Resta". This initiative allows potential buyers to evaluate the terminal in complete peace of mind by reducing purchase-associated worries. Interested users can make a pre-registration through the dedicated form on opostore.it within a time frame extending until June 28, 2026. This procedure ensures access to a preview purchase at a significant discount of 30% off the retail price. The program includes an extended withdrawal option that reaches a total of 90 days, providing the opportunity to test the device without concerns.

Alongside this initiative, there is a mechanism based on a voucher costing just €0.99. This option allows users to unlock a discount coupon worth €50, usable throughout the marketing phase on the entire Reno16 Series, along with special offers specifically dedicated to students. Further specifications regarding AI creative options and the exact availability in individual markets will be announced close to the official launch.