Amazon Prime Day June 23-26: Yes and No, Many Deals Start Already on Monday, June 15 (For Everyone), Let's Clarify with Key Points

Once Upon a Time

There was once Black Friday, a three-plus-one day event (Cyber Monday) where you could indulge in offers and only during those days. It’s old news: for years it has been more of a "Black November," with a daily release of promotions throughout the entire month.

What Will Happen from June 23 to 26?

There will be the actual Prime Day, with many offers starting for the exclusive benefit of Prime members. If you’re not a member, you can sign up here. But that’s just part of the story.

What Happens from Monday, June 15, at Midnight?

Special offers will kick off, extraordinary ones. To put it simply, with heavier discounts than usual, like the ones on Prime Day or Black Friday. Many of these will be available to everyone, not just Prime users. We will signal both types of deals to you, day by day.

Day by Day, What Does It Mean?

Starting from June 15, Amazon will release new offers every day, let’s say a staggered release. For both Prime and non-Prime users. We will highlight the genuine offers that are worth it. Day by day.

How the Heck Do I Decide What to Buy and When?

The answer is simpler than expected: when you see a discounted item these days, buy it. Then, it won’t drop any further. Example: you’ve been eyeing the Pincopallino robot for some time. On Tuesday, June 16, it drops by €200. It won’t drop any more, not even on Prime Day. If you wait for Prime Day, you risk missing out.

Will the Offers Be Genuine?

The ones we signal will be, yes. We have the historical data of many products. On Amazon, you might see offers that aren’t really offers, where the price hasn’t changed a single cent compared to the days before. The offers we will point out will be only real ones; we’re already working on this because we have the list of tens of thousands of items that will go on sale for every day.

Will There Be Discounts on a Selection of Second-Hand/Warehouse Items?

Definitely for Prime Day. We don’t know about before, but we will let you know if a promotion of this type starts, we’re all waiting for it.

Meanwhile, Here’s a List of Currently Discounted Products

NEW

Xiaomi TV A Pro 55 for only €366: it's a QLED 4K smart TV.
Cervical Memory Foam Pillow, anatomical, only €26: ergonomically designed to support the neck.
2 Mini PCs with Ryzen 5, 16GB RAM and 512GB or 1TB SSD: with coupons only €239 or €266.
Samsung Galaxy Watch 7, 3 super offers starting at -26%.
Apple Watch Series 11 with Jet Black case at all-time low -26%.
2 super MacBook Pro M5 and M5 Pro, discounted by hundreds of Euros on Amazon.
Gaming Laptop MSI Katana with RTX 5070: just -10%.
DREAME D10 Plus Gen 2 robot vacuum cleaner and mop at a super price of €139.82.
OMRON X2 Essential blood pressure monitor for €24.99 is a bargain.
Apple AirPods Pro 3 back to €199, €50 less than the Apple website.
VACTechPro vacuum: low-cost but exceptional at €107.99.
Dreame L50 Ultra AE at €549, a bestseller among next-gen robots.
Samsung Galaxy S26 256GB at €799 and S26 Ultra at €1,099.
3 SUP / paddle boards, complete and highly rated: all cost only €149.
DJI Neo drone on sale for only €129.
Multi-port charger for just €34.19, suitable for MacBooks as well.