New Fire TV Stick HD now available in Italy for €34.99: 30% smaller and over 30% faster than the previous generation

The New Fire TV Stick HD is available from today on Amazon.it at a launch price of €34.99 instead of €49.99, with an offer valid until June 4, 2026. It is the most portable media player in the Fire TV range, with dimensions reduced by about 30% compared to the previous generation, designed to fit into any home setup without taking up space around the HDMI port.

30% Smaller

The compact format is one of the most significant features of the new generation: the Fire TV Stick HD easily plugs into the HDMI port even when other devices are connected, solving one of the most common problems of standard-sized media sticks. Its reduced design also makes it ideal for travel, allowing you to enjoy your Fire TV experience away from home, in hotels, or while traveling.

On the installation front, another innovation involves direct power from the TV's USB port through the included USB-C cable. This eliminates the need for a separate wall adapter, simplifies wiring, and speeds up setup for those who don’t want to deal with additional adapters or free sockets.

A key factor, especially for those who think previous Fire TV Sticks are too slow, is performance, which shows a significant improvement over previous HD models: the new Fire TV Stick HD is, on average, over 30% faster than the previous generation, with quicker startup times and even more immediate app openings. This improvement translates into a smoother user experience, especially when switching between different streaming applications.

In the coming months, a new Adaptive Screen setting will be introduced, an accessibility feature that resizes text, menus, and content to make them easier to read and navigate. Once activated, it increases the size of smaller elements such as text and menus while reducing larger ones like content images, with various customization options available to adapt the view to your needs.

Finally, Alexa+ is now officially available on the Fire TV Stick HD for customers with Early Access in Italy. The new conversational experience allows you to naturally ask what to watch, discover new content, and navigate the Fire TV interface with more advanced voice commands compared to the classic Alexa assistant. For more information about Alexa+, you can check the page amazon.it/nuovalexa.