Apple is reorganizing its hardware division: trusted managers for the new CEO?

Among the news from Apple this week is the launch of a reorganization program for its hardware division, which, in the near future, could change the company's working methods in Cupertino with the aim of accelerating the development of new products and further improving integration between the various divisions of the company, which has significantly expanded its reach in recent years. This is an initial effect of John Ternus's arrival at the helm of Apple, an event that will inevitably change the dynamics within the company.

A New Structure?

The reorganization program for Apple’s hardware division centers around Johny Srouji, a manager recently appointed as Chief Hardware Officer, who has been tasked with “getting things in order” among the various parts of the company that produces a large number of components (chips, modems, etc.) and devices (smartphones, tablets, computers, etc.) for an increasingly rich ecosystem.

The new structure includes the management of product design, which is responsible for defining the products to be created, assigned to the duo Shelly Goldberg and Dave Pakula, who previously led the product design development of Macs, iPads, Apple Watches, and AirPods. The product design of the iPhone, which continues to be the