Netflix has developed a taste for it: more and more ads in the service's future

Advertising could become an increasingly important resource for Netflix, which is always looking for new ways to monetize the large number of users who access the platform every day. For service users, advertising could become more and more invasive, with various elements of the application expected to record the arrival of sponsored guests.

More ads for Netflix

The launch of the ad-supported plan was a turning point for Netflix, which lowered its entry cost to the platform and added a new system to monetize and increase revenues. Currently, as revealed by the company, the ad-supported plan boasts over 250 million users worldwide, a significant increase from the 190 million registered last November. In the near future, the company plans to leverage advertising in other ways beyond just ad breaks before and during content playback for those with an ad-supported plan.

The vertical feed in the mobile app, designed to showcase short clips and previews of content available on the platform, will also be enriched with advertising interludes. Additionally, the platform intends to include ads in the catalog, displaying banners and other elements to users while they search for content to view. Advertising will also extend to podcasts, another area that offers significant growth potential.

In the future, Netflix is also working on new technology to make ads even more targeted, thus providing personalized advertising for users (and, therefore, making it more effective).