TikTok Users Will Be Able to Book Trips and Attractions Directly from the App

The latest update from TikTok is called TikTok GO, and for the moment, it represents an exclusive feature for the United States. However, in the future, there could be a global release, meaning that the new service might also arrive in Italy.

TikTok Go is a system that allows users of the social media platform to book a trip or activity directly from the app. This feature will also offer new monetization options for creators.

Introducing TikTok Go

Thanks to a series of partnerships (with Booking, Expedia, Trip, Tiqets, GetYourGuide, and other companies), TikTok will enable users to make bookings directly from the app. Through the feed and the app's geolocated content section, users will be able to discover new places and make a reservation directly via the app using TikTok Go.

Content creators will be able to include hotels, attractions, and local services in their content. Any bookings will translate into commissions, and thus, earnings for the creators themselves. The system follows the example of TikTok Shop but extends the monetization possibilities beyond selling physical items.

Adam Presser, CEO of TikTok USDS Joint Venture, described the new service as follows: "Every day on TikTok, millions of people discover where to eat, where to stay, and what to do. TikTok GO connects this moment of inspiration directly to the businesses that generate it, and this is a benefit for creators, local businesses, and communities."

Therefore, TikTok GO is a new system that could transform the user experience of the social network, making the discovery of new content even more interesting and useful, and transforming the app into a unique platform for making and managing bookings.