Sony Predicts an Explosion of New Video Games Thanks to Artificial Intelligence

Sony predicts that the increasingly widespread adoption of artificial intelligence will lead to a significant increase in the number and variety of video games available in the coming years. During a recent presentation to investors, President and CEO Hideaki Nishino explained that new AI-based tools are lowering barriers to entry, accelerating development times, and allowing more creators to realize new projects.

According to Nishino, this evolution will make the market even richer in content, expanding opportunities for both large studios and smaller teams. Within PlayStation studios, artificial intelligence is already being used to automate repetitive tasks in areas such as quality control, 3D modeling, and animation.

One cited example is Mockingbird, a tool that allows for the rapid transformation of raw motion capture data into usable in-game animations. While it does not replace the actors involved in filming, this technology allows for the completion of operations in a few moments that previously required several hours of work.

Sony and AI in Video Game Production

Sony has also adopted machine learning systems capable of analyzing footage of real hairstyles and automatically replicating hundreds of hair strands, simplifying a process that traditionally required very complex manual interventions. The President and CEO of Sony Group Corporation, Hiroki Totoki, also emphasized how AI is improving production efficiency and paving the way for more ambitious projects, which were previously constrained by costs and timelines. Totoki also mentioned a pilot collaboration with Bandai Namco, which reportedly highlighted significant increases in speed and productivity in video content creation.

According to Sony, artificial intelligence could play an important role in suggesting new titles, accessories, subscriptions, and products connected to players' interests, enhancing the customization of the gaming experience. Despite the enthusiasm for these technologies, Nishino clarified that AI is meant to enhance developers' capabilities, not replace them. Creative vision, design, and the emotional impact of games will remain the responsibility of humans.