F1 TV Rights: Sky Italia Secured for Another Six Years, All Races on NOW

Sky and Formula 1 have officially announced the extension of their partnership for the next decade, confirming that Sky Sport will maintain exclusive rights for the Italian market until 2032. This announcement puts an end to speculation about the future of TV rights in our country, ensuring the continuity of an editorial model that has centralized the Circus's offerings since 2019.

The agreement also involves the UK and Ireland, key markets where the broadcaster will continue to operate as the sole point of reference for fans. The structure of the offering remains consistent with what has been seen in recent seasons: complete coverage of every single session (from the free practices on Friday to the sprint races on Saturday, up to the Sunday Grand Prix) will be available on Sky's linear channels and the streaming platform NOW. The presence of TV8 is also confirmed, which will continue to broadcast a selection of Grand Prix races live “free-to-air,” acting as a draw for the general audience and sponsors.

Formula 1 and Sky Italia: Secured Partnership Until 2032

Sky has also secured the entire package of supporting competitions, ensuring broadcasts of Formula 2, Formula 3, Porsche Supercup, and F1 Academy. This move is crucial for storytelling around young talents, an element that is becoming central to Sky Italia's strategy, especially in light of the media impact generated by local drivers.

According to data released with the announcement, the start of the 2026 season recorded a 25% increase in viewership compared to the previous year. This surge is directly linked to the performances of Kimi Antonelli, whose rise has reignited enthusiasm among Italian fans. The numbers from the Chinese Grand Prix are illustrative: 1.2 million viewers followed the Italian's first victory live on Sky, while another 1.4 million tuned into the delayed broadcast on TV8, confirming the widespread enthusiasm for motorsport among fans.

The technological approach and storytelling remain the pillars on which Dana Strong (Group CEO of Sky) and Andrea Duilio (CEO of Sky Italia) intend to build the next decade of broadcasts. The “editorial quality” mentioned by network executives will translate into the confirmation of the most recognized faces and voices to the audience.

The commentary will continue to be entrusted to Carlo Vanzini, whose distinctive style has become the hallmark of GP broadcasts on Sky. Alongside him, the technical team will continue to benefit from the experience of former drivers like Marc Gené and Ivan Capelli, supported by technical analyses and constant updates from pit reporters.

Stefano Domenicali, President and CEO of Formula 1, also expressed satisfaction with Sky's determination to conclude such a long-term deal. For Liberty Media, having a solid partner in historic markets allows for more assured planning of the brand’s global expansion, which currently reaches over 100 international markets. The stability of the contract until 2032 puts Sky in a strong position regarding potential evolutions of Formula 1's proprietary OTT platforms, which in Italy will continue to coexist or be mediated through Sky's ecosystem.