AI Scares Artists: Taylor Swift Patents Herself to Combat Unauthorized Use of Voice and Images

Generative artificial intelligence poses a risk to copyright and to all those who work with their own voice and image. An example of this is Taylor Swift, a popular American singer who has chosen to "patent" herself to defend against the risks associated with the use of artificial intelligence by third parties. This decision is similar to that of actor Matthew McConaughey, known for his distinctive vocal timbre.

Is it a drastic choice? Taylor Swift, through her representatives, has filed three trademark applications with the United States Patent and Trademark Office. There are two applications for sound trademarks related to the use of her voice, such as "Hey, it's Taylor Swift" and "Hey, it's Taylor".

Additionally, there is a request for a visual trademark featuring "a photograph of Taylor Swift holding a pink guitar, with a black strap, wearing a multicolored iridescent jumpsuit with silver boots. She is standing on a pink stage in front of a multicolored microphone, with purple lights in the background".

The issue is particularly sensitive. In the entertainment world (especially in the United States), there is growing concern about the risks associated with the use of artificial intelligence, which could deprive artists of control over the rights to their voice and image. The risk of unauthorized use, with related economic damages, is very high.

Considering the enormous turnover in the industry, applications for various types of trademarks could multiply in the near future. We will see how the situation evolves. Certainly, the music and film industries will not stand idly by, and many artists, especially among the "big names", will try everything to protect themselves.