Apple Accelerates Internal AI Push and Penalizes Teams Not Using Enough AI Tools

Apple appears to be intensifying its commitment to artificial intelligence, not just in consumer-facing products but also in internal processes. According to some insider information, the company has started to monitor and incentivize the use of AI tools by its teams, even going so far as to penalize those who do not make sufficient use of them.

In particular, certain internal groups, such as those involved in global sourcing, have reportedly received access to Claude with a daily budget of up to $300 in tokens. This figure is significant when compared to the average costs indicated by Anthropic, which states that the use of Claude can vary between $100 and $200 per month per developer. This suggests a considerable investment by Apple to integrate AI into daily workflows.

The implications don't stop there: it seems that requests for new resources or personnel replacements are now also evaluated based on the level of artificial intelligence usage. Teams that consume fewer tokens than their assigned budget could risk having their requests denied, a clear signal of the company's strategic direction.

A friend at Apple told me that over the past couple of weeks, their team got access to Claude with a $300/day token budget. This is global sourcing on the business side, not engineering. I'm also hearing that when directors ask for backfill, senior leadership is asking what the...

-- Midnight Capital LLC (@Midnight_Captl) April 13, 2026

The Impact of AI on Apple’s Internal Teams

At the same time, Apple is working on a major update for its AI ecosystem for users. The revamped Siri assistant is expected to become much more advanced, integrating features such as content generation, data analysis, code writing, and execution of actions within apps. According to rumors, the system will utilize cloud infrastructures based on Google technologies while maintaining Apple’s typical privacy standards.

The new Siri will also be supported by an evolved version of the Gemini model, designed to compete with the most advanced AI solutions. Among the most significant innovations will be a dedicated app, scheduled with iOS 27, which will serve as a central hub for all interactions with the assistant. Another important innovation will be the introduction of “Extensions,” which will allow Siri to connect to external services like ChatGPT and Claude, further expanding its capabilities. Additionally, Apple is reportedly testing new interfaces integrated into the Dynamic Island and evaluating the replacement of the Spotlight feature with a unified system based on Siri.